TikTok Marketing: What Every Small Business Should Know

The age of digital marketing is upon us, especially in the wake of the coronavirus pandemic. Like most other industries, coronavirus has rocked the advertising industry. Companies have cut spending in light of the pandemic, or have gotten creative with their limited budgets.

The latest in advertising platforms is TikTok. TikTok marketing is still a relatively new social media marketing strategy. There are a lot of unknowns about the app’s effectiveness in advertising.

However, for the right market, TikTok can be an incredibly effective tool. Read on for our TikTok marketing strategy, and how you can put it to use for your business.

TikTok Marketing Hits Gen-Z

More than 40 percent of TikTok’s users lie in the Gen-Z category. Users in the ages of 16 to 24 generate and consume a lot of the content on TikTok.

TikTok influencer marketing is also prevalent on the platform. With such a young age group utilizing the app daily, influencer marketing is a particularly effective marketing strategy.

Let’s take a deeper look into social media marketing tips for Tiktok, and some of the different ways of marketing on TikTok.

Influencer Marketing

Influencers have been around as long as social media has been popular. Influencer marketing is a somewhat successful form of advertising, depending on your target demographic.

TikTok is all about entertainment. If you choose to pursue influencer marketing, your product needs to be fun, exciting, and interesting. Or, you must outline clear directives with your influencer about how you want product reviews to appear.

Influencers are pretty easy to find. Take a look around TikTok for influencers, and pay attention to their follower count. Take the time to watch their content and see if you like it before formulating a contract.

Platform Advertising

Although it is new, TikTok has introduced its own platform advertising. There are four general ad formats to utilize on TikTok: brand takeover, in-feed video, hashtag challenge, and branded lenses.

Brand takeover and branded lenses are somewhat self-explanatory. These formats allow for brands to take over a hashtag for a day, or create a lens (similar to a filter) with brand-specific content.

An in-feed video is more along the lines of traditional advertising. These 15-second videos appear in users’ For You pages.

A hashtag challenge is a trending hashtag that allows others to create content and share on TikTok. By participating in a hashtag challenge, your business is added among the hundreds of others in the hashtag.

Viral Advertising

Of course, one of the most effective TikTok marketing strategies is to produce a viral video. Gathering TikTok views gets your video — and your brand — discussed and shared among others. But viral videos are incredibly hard to achieve without a solid fanbase already.

Although it is a great method, it is the most difficult.

The Scoop on TikTok Advertising

If your business has a fun product to promote, or you have an engaging content team, TikTok marketing can be a great investment. There is plenty of room for your business to produce engaging, educational videos. Or simply participate in hashtag challenges.

With a healthy dose of creativity, TikTok could become an incredibly successful marketing channel for your business.

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